OHIO – Ohioans for Reproductive Freedom has retained Mission Control, Inc., to be the General Consultant to oversee campaign strategy for the initiative to place a measure on the ballot to amend the Ohio Constitution to explicitly protect reproductive freedom for all Ohioans. Mission Control, Inc., was most recently involved with successful campaigns in Kansas and Kentucky, where anti-abortion efforts were soundly defeated in the 2022 election cycle. Mission Control, Inc., brings an unparalleled depth of knowledge and valued experience to Ohioans for Reproductive Freedom, and their expertise will foster a winning, sustainable campaign.
The campaign has completed initial language drafting and is now moving into comprehensive qualitative and quantitative research and message testing, with a plan to file language with the Ohio Attorney General’s office before the end of February.
“Ohioans for Reproductive Freedom is thrilled to announce this partnership and are confident that Mission Control will complement the grassroots work and power building our organizations have been doing for decades. We are committed to a broad-tent, large and diverse coalition, prioritizing deep community partnerships that are grounded in the sacred work of protecting reproductive freedom for the communities most impacted by bans and barriers to legal and local abortion care, namely Black and Brown Ohioans, low-income Ohioans, rural Ohioans, LGBTQ+ Ohioans, and Ohioans with disabilities,” added J. Bennett Guess, spokesperson for Ohioans for Reproductive Freedom.
“Ohioans for Reproductive Freedom takes this once-in-a-decade responsibility incredibly seriously; our strategy and timing will continue to be rooted in research, polling and data with the support of local, state, and national organizations. We are working expeditiously and prudently because we know that skipping steps or rushing the process would be a reckless approach when the stakes are so high,” added Erin Scott, spokesperson for Ohioans for Reproductive Freedom.
“Our desired outcome: an impactive win for the over 20,000 people annually in Ohio who need abortions. As the proverb says: If you want to go fast, go alone. If you want to go far, go together. Our campaign puts people first,” added Kellie Copeland, spokesperson for Ohioans for Reproductive Freedom.
“The Dobbs decision dealt a major blow to human rights in our country. In 2022, we were energized by our victories in Kansas and Kentucky, which proved that protecting reproductive freedom at the state level is the key first step to building back our power. We were proud to be part of the teams that defeated those oppressive initiatives, and we’re thrilled to be joining Ohioans for Reproductive Freedom to build a robust campaign that will explicitly and permanently protect the reproductive rights of all Ohioans,” offered Leticia Martinez, Principal for Mission Control, Inc.
Ohioans for Reproductive Freedom is a coalition formed by the ACLU of Ohio, Abortion Fund of Ohio, New Voices for Reproductive Justice, Ohio Women’s Alliance, Planned Parenthood Advocates of Ohio, Preterm-Cleveland, Pro-Choice Ohio, and URGE. Donations to the campaign can be made here.
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